The Aurora Concours brought together the very best of automotive elegance and Scandinavian lifestyle, offering a fresh take on the classic concours format. From meticulously restored icons to modern exotics, the event’s curated displays sat alongside fine dining, live music, and a relaxed Nordic atmosphere.

I was invited to immerse myself in the experience and capture the unique way Aurora blends cars, culture, and community. Across reels, stories, and behind-the-scenes moments, I shared the event’s personality with my audience, from the intricate details of the cars to the effortless Scandinavian chic of its guests.

Impact & Results

• Reels: 113,481 total reach | 9.7% average engagement rate

• Carousels: 17,974 total reach | 11.65% average engagement rate

• Instagram Stories: 70+ frames shared over the weekend | Average reach 2,485 per frame

This coverage brought The Aurora Concours to a wide, highly engaged audience across multiple formats, blending real-time storytelling with evergreen content that continues to perform.